Build Your Business for Generations... The basic fundamentals of business include Quality Product, Quality Vendors, Healthy Customer buying experience, Customer Referral, Volume, Growth, Top line, Bottom-line, Bank Interest, Loans, Rent, Opex, Capex and Profitability etc. Hence this book is an attempt to deal with what we could state as “Excellence in execution is through an effective hand holding techniques with the tool knowledge”. This book also enables everyone to look at the basics of business in the manner they wish to, and create and lay solid foundations to “stick to the bill” as they say, in order to build a lasting impact, which the business owners or entrepreneurs wish to make according to the DREAM or PASSION in which the whole enterprise is launched by him/her.